The internet has turned into a massive surveillance tool. We’re constantly monitored on the internet by hundreds of companies — both familiar and unfamiliar. Everything we do there is recorded, collected, and collated – sometimes by corporations wanting to sell us stuff and sometimes by governments wanting to keep an eye on us.

Ephemeral conversation is over. Wholesale surveillance is the norm. Maintaining privacy from these powerful entities is basically impossible, and any illusion of privacy we maintain is based either on ignorance or on our unwillingness to accept what’s really going on.

It’s about to get worse, though. Companies such as Google may know more about your personal interests than your spouse, but so far it’s been limited by the fact that these companies only see computer data. And even though your computer habits are increasingly being linked to your offline behaviour, it’s still only behaviour that involves computers.